And I love all things technology and innovation. I guess I’m a geek.

I’ve worked with digital and product innovation for almost a quarter of a century.

It’s incredible to be part of the incredible success of IQOS and the transformation of the tobacco industry.

As of June 30, 2024, PMI’s smoke-free products were available for sale in 90 markets, and PMI estimates that 36.5 million adults around the world use PMI’s smoke-free products.

The smoke-free business accounted for approximately 38% of PMI’s total first-nine months 2024 net revenues.