Mario Hofer leads the Data Marketplace and Data Platform at Mercedes-Benz Group AG, with around 60 colleagues across Germany, Spain and India. His teams build and operate the products used to publish, discover, govern and share data across the company.

Since 2023 he has scaled the Mercedes-Benz Data Marketplace from a handful of data products to more than 1,100, and reduced data access times from weeks to hours by replacing manual approval steps with automation and self-service. He also launched the company’s AWS-based enterprise data platform for hosting and sharing data products across its multi-cloud environment. The focus is now shifting from volume to quality.

Before this role he built the omnichannel personalization capability in the Mercedes-Benz MarTech stack and established the cloud-based data foundation for Marketing and Sales. He started his career in IT landscape planning and corporate IT audit.

His view on data products is simple: they scale through what a platform takes off people’s hands, not through what it asks of them.

Mario holds master’s degrees in Business Informatics and Economics from Johannes Kepler University Linz.