Artificial intelligence is creating new opportunities across sport, from athlete support and event delivery to fan engagement and organisational effectiveness. At the same time, it raises important questions around governance, trust, and responsible adoption.

This session will explore how the International Olympic Committee is approaching AI through the Olympic AI Agenda and how the Olympic Movement can harness the potential of AI in a way that advances excellence, fairness, solidarity, and the Olympic experience.

Drawing on the principles and ambitions underpinning the Olympic AI Agenda, the session will discuss both the opportunities and responsibilities associated with AI, and the importance of ensuring innovation remains aligned with the values that underpin sport.