Dr. Wixom will describe highlights from her book ‘Data is Everybody’s Business’ published by in September 2023 and included in Forbes’s Top 10 Tech Books of 2023. Dr. Wixom will present three principles supported by the book’s content to guide business leaders when making AI investments: (1) invest in practices to build AI capabilities required for AI, (2) involve all your people in your AI journey, and (3) focus on realizing value from your AI projects.