Session 7B: How Lufthansa Group uses AI to drive business innovation

Abstract:

  • The talk will discuss Lufthansa Group Strategy to effectively adopt GenAl and LLMs to drive business innovation and gain a competitive advantage.
  • The presentation will cover the importance of building a strong data foundation to support GenAl and LLMs initiatives, including data & AI governance (including EU AI Act and regulations), quality, and accessibility.
  • The speakers will share insights on how Lufthansa Group has successfully scaled AI and GenAl to drive innovation and improve business processes and will provide practical tips for other organizations looking to do the same.
  • As a company located across different European countries, the speakers will explain the decisions that  Lufthansa Group has taken to overcome the challenges that inherently come with AI in Europe.

Speaker: