Rebuilding a Giant - Magyar Telekom’s AI-Driven Data Shift
Abstract:
As one of Hungary’s largest enterprises, Magyar Telekom is undergoing a bold data transformation: rebuilding its entire data and AI foundation to drive business-wide value creation. This presentation explores how Telekom is leveraging Google Cloud, developing a scalable AI platform, and accelerating the journey with internal AI-driven innovations.
The transformation goes far beyond migration. It includes a fundamental rethinking of the company’s data architecture, governance model, and AI enablement approach – with a strong focus on automation, reusability, and speed.
You will gain real-world insights into how to lead a massive shift in a legacy-heavy environment, while turning challenges into opportunities through R&D, internal capability building, and strategic alignment.
